SEO

SEO Analysis – Gain insight into how your website can rank higher in Google

What is an SEO analysis?

An SEO analysis is a thorough review of your website to identify technical errors, content issues, and opportunities that can improve visibility in Google.

The goal of an SEO analysis is to find out why the website is not ranking as well as it could, and which measures will have the greatest effect.

A professional SEO analysis examines, among other things:

  • Technical SEO
  • Website speed
  • Mobile-friendliness
  • Indexing in Google
  • Content and keywords
  • Internal link structure
  • Backlinks
  • Competitor analysis

Why is SEO analysis important?

Many companies invest in websites without knowing whether Google can actually understand and rank the content.

Even small technical errors can lead to:

  • Lower ratings
  • Fewer visitors
  • Lower sales
  • Bad user experience

An SEO analysis reveals such problems and provides a concrete plan for improvement.

What does our SEO analysis include?

1. Technical SEO

We investigate:

  • Crawl error
  • Indexing problems
  • Robots.txt
  • XML Sitemap
  • HTTPS
  • Canonical URLs
  • Redirects
  • Broken links

2. Speed ​​analysis

Google prioritizes fast websites.

We analyze:

  • Loading time
  • Core Web Vitals
  • Pictures
  • Caching
  • JavaScript and CSS

3. Keyword analysis

We find out:

  • What keywords you already rank for
  • What keywords your competitors are ranking for
  • New keyword possibilities
  • Keywords with high commercial value

4. Content analysis

We consider:

  • Relevance
  • Keyword optimization
  • Structure
  • Headlines
  • Meta titles
  • Meta descriptions

5. Competitor analysis

We analyze your competitors and identify:

  • Keywords they rank for
  • Content that works
  • Backlinks
  • Opportunities you can take advantage of

Common SEO mistakes we find

Some of the most common problems are:

  • Missing metadata
  • Slow website
  • Thin content
  • Duplicate content
  • Poor internal linking
  • Lack of structured data
  • Incorrect use of headings

These errors can significantly reduce visibility.

How often should you do an SEO analysis?

We recommend:

  • At least one full analysis per year
  • Quarterly review of technical SEO
  • Monthly monitoring of rankings

SEO is not a one-time job, but an ongoing process.

The price of an SEO analysis varies depending on the size of the website, the competition in the market and how comprehensive the analysis should be. A simple analysis can cost a few thousand kroner, while larger projects require a more comprehensive review. At IvanAds, we offer a free initial SEO analysis to identify the most important areas for improvement.

A basic SEO analysis can often be completed in a few hours, while a comprehensive analysis of larger websites can take several days. The time depends on the number of pages, technical complexity, and the competitive situation.

Yes, there are several free tools that can help you with a simple SEO analysis. However, a professional analysis requires experience and knowledge to identify the most important problems and prioritize the right actions.

Common SEO tools include Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, PageSpeed ​​Insights, and Google Keyword Planner. These tools help analyze technical SEO, keywords, traffic, and competitors.

Rankings can drop due to technical errors, algorithm updates, increased competition, poor content, or loss of important links. An SEO analysis can uncover the cause and help you regain visibility.

We recommend a full SEO analysis at least once a year. For websites that rely on organic traffic, it may be a good idea to conduct technical checks and monitor rankings monthly.

An SEO analysis identifies problems and opportunities, while SEO optimization is the work carried out to improve the website based on the findings of the analysis.

Common errors include missing metadata, slow website performance, broken links, poor internal link structure, duplicate content, and indexing issues.

Yes. An SEO analysis helps you identify measures that can increase visibility in Google, attract more relevant traffic and thus generate more inquiries and sales.

SEO is a long-term investment. Many people see improvements after 3–6 months, but competitive industries may require more time before significant results are achieved.

If the website has little organic traffic, few inquiries from Google, or ranks poorly on important keywords, it is often a sign that SEO can be improved.

Keyword analysis shows which words and phrases potential customers are using in Google. This makes it possible to optimize your content for searches that actually generate traffic and customers.

Yes, we offer a free initial SEO analysis where we review the website and identify the most important improvement opportunities.

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